Billionaire Elon Musk hinted at a possible purchase of MSNBC, sparking widespread speculation after a post on his social media platform, X, last week. Responding to a suggestion from Donald Trump Jr., Musk’s playful query about the network’s price and comments on “entertaining outcomes” fueled the buzz.
The potential sale comes as MSNBC faces an uncertain future. NBCUniversal staffers, including high-profile anchors, reportedly expressed concerns during a tense meeting led by chairman Mark Lazarus. Sources claim discussions included rebranding options amid fears of layoffs and a shift in operations following Comcast’s decision to restructure its media assets under a new entity, SpinCo.
MSNBC is set to separate from NBC News and other flagship brands, but insiders suggest concrete plans could take up to a year.
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