Bluesky, a social platform championed by former Twitter CEO Jack Dorsey, is welcoming a surge of users fleeing X.
The app, which went public in February after a beta phase, offers familiar features like chronological feeds and direct messaging. Unlike X, it emphasizes a friendlier, ad-free experience and aims to avoid influence from Elon Musk’s ownership.
The platform reported reaching 15 million users in November, fueled by post-election shifts and earlier spikes like a surge after X’s Brazil ban.
Newcomers, including journalists and celebrities, praise its moderation tools and nostalgic feel reminiscent of Twitter’s early days. Beyond being an X alternative, Bluesky envisions interoperability, aiming to link disparate platforms into a unified digital ecosystem.
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