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Barnes & Noble opens Eastview store

Barnes & Noble opened its new storefront at Eastview Mall in Victor on Wednesday. Nestled between Pottery Barn and Williams Sonoma near Entrance 2, the store welcomed shoppers to explore its vast collection. Operating in line with mall hours, the store is open from 10 a.m. to 8 p.m. Monday through Saturday, and 11 a.m. to 6 p.m. on Sundays, offering flexibility for book enthusiasts and mall visitors alike.

Spanning 8,029 square feet, the new location is designed to highlight Barnes & Noble’s books-first strategy, providing a wide range of magazines, newspapers, gifts, stationery, and educational toys in addition to its extensive book selection. This opening marks a fresh chapter for the space, previously occupied by Oriental Rug Mart before it relocated within the mall last year.

With this addition, Barnes & Noble now boasts five stores in the Rochester market, including locations in Pittsford, Webster, Greece, Rochester at College Town, and the newly inaugurated Victor store.