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La Vie en Rose to illuminate Eastview Mall with first U.S. store this summer

  • / Updated:
  • Staff Report 

Eastview Mall in Victor is set to welcome a new tenant, La Vie en Rose, a Canadian swimsuit and lingerie brand that has been captivating customers for nearly four decades. Slated to open in the summer, the store marks the company’s inaugural venture into the U.S. market.


The addition of La Vie en Rose is part of a series of expansions and openings at Eastview Mall, overseen by its developer, Wilmorite. Recently announced upcoming openings include Flamingo Patio and a Barnes & Noble store set for Spring 2024. Additionally, So Chill Creamery is expected to take over the space previously occupied by Marble Slab, adding to the mall’s diverse retail mix.

In preparation for its new arrivals and to enhance shopper convenience, Eastview Mall has also upgraded its infrastructure with the addition of Level 2 EV charging stations. The mall continues to evolve, offering an enriched shopping experience that caters to a wide range of needs and preferences.