The Finger Lakes Tourism Alliance (FLTA) has announced the appointment of Meghan Lawton as its new President and CEO, effective mid-March 2023. Lawton has been involved in the tourism industry in Wyoming and Cortland counties and statewide as a part of the New York State Tourism Industry Association. “I am thrilled to be selected as the next President and CEO of the Finger Lakes Tourism Alliance,” said Lawton, who emphasized the Finger Lakes region’s significance as “the hallmark of New York State tourism.” She expressed her eagerness to continue FLTA’s mission of promoting and supporting the Finger Lakes area and its partner businesses.
The search for the new President and CEO began in early 2022 as part of the planned retirement at the end of March 2023 of the current FLTA President, Cindy Kimble.
Kimble has served in her role since November of 2007 and is known for her tireless efforts in securing FLTA’s legacy as the premier destination marketing organization for the Finger Lakes region and the oldest regional DMO in the nation. She praised Lawton’s appointment, saying, “I know Meghan will lead FLTA to continued success!” The FLTA Board of Directors is equally excited about the new appointment, with Board Chairperson Sue Poelvoorde expressing the organization’s enthusiasm for Lawton’s experience and passion for the Finger Lakes region.
The FLTA was founded in 1919 and is one of the longest-standing regional destination marketing organizations in the US. It is a collection of tourism-related businesses, private-sector attractions, and county tourism offices working together to enhance and promote visitor businesses for the 9,000 square-mile Finger Lakes region of New York State.
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