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Finger Lakes Winter Carnival happening this weekend in Canandaigua

How do you turn a seasonal destination spot into a year-round draw for tourists? Just ask Christopher Pulito.

The new general manager of The Lake House on Canandaigua and former general manager of The Whiteface Lodge in Lake Placid believes it’s all about changing mindsets. That’s what he did in Lake Placid. Now, he and a group of like-minded economic development and tourism leaders are using creativity, collaboration, and celebration to launch an ongoing multi-year initiative called Winter in Canandaigua.

“Our goal is to do for Canandaigua what Lake Placid was able to do, but in reverse. There we turned winter tourists into summer visitors. In Canandaigua, we are turning summer visitors into winter tourists,” says Pulito, the creative force behind the idea. “What makes our effort special is not only the wealth of existing opportunities for year-round tourism we already have here, but the wealth of organizations who are dedicated to collaborating for success.”

The fun starts March 18-20 with the inaugural three-day Finger Lakes Winter Carnival at The Lake House on Canandaigua Event Barn and throughout downtown Canandaigua.