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Target aims to carry Black owned beauty brands

Target is working to line their shelves with a better representation of Black-owned beauty products.

Building Blocks for Better Products (B3P) is working with Target in Minneapolis and partnering them with 27 Black, indigenous- and people-of-color-owned and founded businesses.

Some brands include Rosen Skincare and Girl+Hair, as well as small startups.

Finger Lakes Partners (Billboard)

The goal is to provide healthier options for customers without chemicals, as well as vegan options.

The CEO of Young King Hair Care, Cora Miller, began her product line for Black and Brown boy’s hair after the birth of her son Kade in 2017.

“This program has been truly instrumental in helping us evaluate both our current product offerings as well as new innovations,” Miller said in Target’s blog post about B3P.

Products from Miller’s line like kids curling cream, leave in conditioner, and essential oils, are all available at Target for purchase.

The large retailer has committed to spending $2 billion dollars by the end of 2025 with Black-owned businesses.



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