Target is working to line their shelves with a better representation of Black-owned beauty products.
Building Blocks for Better Products (B3P) is working with Target in Minneapolis and partnering them with 27 Black, indigenous- and people-of-color-owned and founded businesses.
Some brands include Rosen Skincare and Girl+Hair, as well as small startups.
The goal is to provide healthier options for customers without chemicals, as well as vegan options.
The CEO of Young King Hair Care, Cora Miller, began her product line for Black and Brown boy’s hair after the birth of her son Kade in 2017.
Products from Miller’s line like kids curling cream, leave in conditioner, and essential oils, are all available at Target for purchase.
The large retailer has committed to spending $2 billion dollars by the end of 2025 with Black-owned businesses.
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