The main task of search engines is to provide users with pages that match their needs as much as possible. The main problem of the site owners who want to break into the top of the search is to create content that will definitely fit the search engines. So, what content will be recognized as quality and how to create it?
1) Text length
The volume of the text is a very important factor. Some believe that the optimal length for the article is 1500-2000 characters — this is enough to provide all the necessary information, keeping the text relatively short and readable. This is true and false at the same time. The thing is that each topic, as well as platforms, will have different ideal parameters for the length of the post. To find out how long your text should be, analyze the texts of your main competitors.
2) Focus on the theme
Your content should focus on the topic of the article, not the keywords. Do not chase to ideally build-in the necessary number of keywords in a certain place. Your main goal is to fully reveal the topic. Remember, the top-ranked content should be competent and relevant. If you want to focus your content on one keyword phrase, the text should look complete and not oversaturated with keywords. Instead of repeating the same keyword, try to make it as diverse as possible. For example, you can use the LinkLifting service to suggest the keywords and most relevant pages of your website for promotion.
Readability is considered one of the most important criteria when it comes to evaluating content. As a rule, if the content is aimed at non-specialists, it should be relatively short, easy to read, informative, and easily perceptible. Work on a full-text structure, use headings, subheadings, paragraphs, and lists where necessary. Search engines favor well-structured content — it ranks higher than plain text.
The concept of uniqueness has recently been divided into two categories: technical and semantic. It is believed that technical uniqueness is a relative parameter that determines how many percents a certain text duplicates other texts available on the Internet. Semantic uniqueness is different because the general meaning of the text, its usefulness, and its information content is taken into account. It is recommended to reach 80-100% of uniqueness to increase the relevance of the content for Google.
It is already obvious that the text should not contain spelling, grammar, and punctuation errors. Nevertheless, we are sure that on the sites of your colleagues there are probably errors that harm readability, spoil the impression of the whole site, and, possibly, lower the position in the results. Be better, make no mistakes — this is not professional.
In addition to the above mentioned, quality content should correspond to other characteristics: not be too advertising, be reliable, be interesting, and visually attractive. Learn how to work with this data and constantly analyze the results. Good luck!