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Chuck E. Cheese’s commercials land Canandaigua boy in national spotlight

A Canandaigua boy is in the national spotlight, starring in commercials for Chuck E. Cheese’s.

Brody Scharr, 11, is a fifth-grader at Canandaigua Primary School. He was one of 9,000 kids to audition for the role.

After learning about the gig from his talent agency, WMA Rochester, Scharr shot an audition video on his mom’s phone. He got a call-back, spoke to the director, and then he and his parents were flown to Miami to shoot the commercial.

So, what made him stand out? He says it was his out-of-the-box video.

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