Camera crews rolled into Newark this weekend as a new reality series began filming at a local cannabis business, according to RochesterFirst. The eight-part show follows Honest Pharm Co and its founder, Jeremy Jimenez, as they grow their operation in Wayne County.
Producers captured footage at the company’s East Maple Avenue site and at The New Haze & Harvest on Route 31 during its grand opening. The series promises a behind-the-scenes look at launching a cannabis company in New York, from regulatory hurdles to daily operations.
The show is expected to stream this summer on Amazon Prime and Apple TV. Producers haven’t announced an exact premiere date.
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