Looking for a way to drive a website up the search engine rankings? Then there’s arguably no better way than through link building. Even in an age when search marketing is evolving, getting quality backlinks from high authority domains remains a tried-and-tested, effective strategy for boosting SEO.
Alas, while it’s easy to see the value of link building, actually doing it is another matter. It takes time to identify relevant posting opportunities, develop content, and take care of the other essential jobs that have to be ticked before the link can be put into action.
For that reason, many marketing agencies and businesses hand the job over to a link building provider such as fatjoe, who are considered one of the leading names in the link building world. In this post, we’ll take a deep dive into everything you need to know about fatjoe, including who they are, how their link building service works, and the pros and cons. By the end, you should have a fairly good overview of what fatjoe are all about and whether they’re right for you.

Who Are fatjoe?
fatjoe is a UK-based digital marketing company that was founded by Joe Taylor back in 2012. They made their name through their link building service, which has helped tens of thousands of clients all over the world acquire the relevant backlinks they need to drive up Google’s SERPs. They also offer a wide range of additional marketing services, including content writing, design and video services, digital PR campaigns, and AI marketing.
They’re one of the biggest names in the industry, and they’re known for continually evolving and coming up with new and innovative strategies that help their clients stay at the forefront of the digital marketing game.
Understanding fatjoe’s Link Building Service
As we just said, fatjoe offers a wide range of digital marketing services, including their recently-launched ‘Brand Mentions’ service which is designed to help brands get ahead in the age of AI search.
Yet it’s fatjoe’s link building service that remains the agency’s crown jewel. Even in an age when search and marketing strategies are changing, link building remains vitally important, serving as an indicator of trust to both search engines and LLMs that a website — your website — is worthwhile putting in front of web users.
While link building is worth its weight in gold, it’s also something that typically requires time, effort, and expertise. fatjoe’s link building service is designed to take the sting out of link building: rather than having to go through the process of identifying potential domains, creating relevant content, and make sure that it gets posted, businesses and marketing agencies looking to enhance results for their clients can get all the advantages of link building without having to go through the time-consuming process of doing it themselves.
fatjoe’s link building service smoothens the whole journey, and it does it all at an affordable cost.
fatjoe’s Other Services
fatjoe can be considered something of a one-stop shop for marketing agencies needing extra support to help boost their client’s digital marketing outcomes, as well as for businesses that simply don’t have the time or expertise required to enhance their marketing.
Here are just some of the marketing services provided by fatjoe:
- Content Writing
- Press Release Writing
- Keyword Research
- Digital PR Campaigns
- Media Placements
- AI SEO
fatjoe is continually expanding and improving its services, which is another plus point for the agency. It can give you peace of mind that you’re entrusting your (or your client’s) digital marketing performance to an agency that sets high standards.
fatjoe’s Link building Service: Advantages and Disadvantages
As with all things, fatjoe’s link building service isn’t perfect. There are advantages and disadvantages to using the service, and it’s worthwhile knowing what they are before you jump in and try it for yourself.
Advantages
They’re Affordable
Despite the quality of fatjoe’s service, they remain remarkably affordable. Their link building service involves approaching relevant websites, creating quality content, and making sure that it gets posted, all at a cost that won’t break the bank. And that’s good news for brands that are looking to turbocharge their digital marketing strategy by getting as many backlinks as possible. When you work with fatjoe, you can get them without blowing through your budget.
fatjoe Has Plenty of Experience
fatjoe has been around since 2012, and since then has developed a reputation for being one of the most dependable and reliable link building providers on the market. You don’t reach thirteen years and counting in this industry by bluffing your way through; this is an agency that’s worked hard to put together a winning formula that gets results, and it shows.
There’s a Fast Turnaround Time
Oftentimes, brands have to make the choice between ‘affordable’ and ‘fast.’ fatjoe ensures that its customers don’t have to make that choice. Their link building service may be affordable, but that doesn’t mean that you’ll be waiting for months. The 14-day turnaround time ensures your links will be online as soon as possible.
They Have Excellent Reviews
It’s easy to talk the talk, but the real proof lies in what other people say about your service. fatjoe has received outstanding reviews from its customers. With an average score of 4.8/5, you can have confidence that you’ll have a similarly positive experience. If you do have any issues, then the agency’s helpful support team is easy to reach.
Disadvantages
There’s Limited Customisation
fatjoe specialises in providing affordable link building at scale. As such, there’s not much customisation on the table. If you’re looking for a hyper-specific link, then you might have to do it on your own.
So, is fatjoe’s Link Building Service Worth it?
Link building is a vital part of any digital marketing strategy, and fatjoe might just be the best at it. From that perspective, there’s no doubt that it’s worth it. The service is highly affordable and scalable, and with fatjoe known for delivering great customer service, we’d say that it’s a no-brainer.
