A popular Geneva shop is moving to a larger venue at Eastview Mall, according to the Finger Lakes Times. Rooted by Amberg, along with its partner businesses, will close its Geneva location next month and reopen on August 2 in Ontario County.
Owners Sandra Amberg and Jeremy Franson plan to expand their “sip and shop” offerings and host more events, thanks to a dedicated event space at the new site. The current location will hold a final sold-out ABBA-themed cabaret show on July 11. Beverage service will continue until then.
Customers are encouraged to follow Rooted online for updates on the transition.






