Superior Asphalt MN has been a trusted name in the Twin Cities metro area for over three decades, transforming driveways with high-quality asphalt sealcoating and repair. Its commitment to top-grade materials, skilled workmanship and exceptional customer service has made it the go-to choice for property owners looking to enhance curb appeal and extend pavement life. Operating in Hennepin, Dakota, Carver, Scott, Anoka, Washington, Wright, Ramsey, Chicago, Sherburne, Isanti, Rice and Stearns counties, Superior Asphalt MN serves a diverse range of clients, from homeowners to commercial property managers, with precision and care.
The company’s story began when Brattland, drawing on his background in customer service consulting and asphalt sealcoating, identified a gap in the Twin Cities market. He saw an opportunity to create a business that paired superior craftsmanship with a genuine focus on client needs.
“I saw a need in the Twin Cities for a sealcoating company that not only delivered top-tier workmanship but also prioritized customer satisfaction and service at the highest level,” David Brattland, owner of Superior Asphalt MN says.
That vision has guided Superior Asphalt MN through 35 years of steady growth, driven largely by repeat business and referrals. Today, it stands as a market leader, known for its reliability and dedication to long-lasting results.
What makes Superior Asphalt MN unique is its commitment to quality. The company uses state-of-the-art sealcoating techniques and premium materials to ensure driveways look sharp. “We use the highest-grade products available, and we truly care about each and every customer,” Brattland says.
Mastering the Art of Asphalt Sealcoating
Superior Asphalt MN’s success rests on its ability to deliver consistent, high-quality results. The company specializes in asphalt sealcoating, a process that protects pavement from water, UV rays and wear, while also enhancing its appearance. Regular sealing, recommended every three years, can roughly double the lifespan of asphalt, saving property owners the expense of premature replacements.
“A fresh, black driveway makes your property look better,” Brattland says, highlighting the aesthetic benefits of the service.
The company’s crews are a key strength. With over 35 years of collective experience, they bring deep knowledge to each job, whether it’s a small residential driveway or a large commercial lot. “Our experience with asphalt and asphalt coatings over 35 years has given us lots of insight into what works and what doesn’t,” Brattland says. This knowledge and skill allow the team to address everything from minor cracks to major repairs with efficiency and precision.
Superior Asphalt MN stands out in a competitive industry by avoiding shortcuts. While some companies use lower-grade sealants or rush through jobs, Superior Asphalt MN invests in premium products and thorough processes. This commitment has fueled its growth. With nearly 200,000 driveways across 13 counties sealed since its founding in 1987, It has earned a reputation as Minnesota’s leading residential driveway sealcoating provider.
“We’ve built a loyal base of customers over 35 years and our volume means we have established, experienced crews,” Brattland says. The company’s ability to balance quality and efficiency has made it a trusted name across the Twin Cities metro area.
The company also adapts to the unique needs of its diverse service area. From the bustling suburbs of Hennepin County to the quieter developments in Stearns County, Superior Asphalt MN tailors its approach to suit each client’s property. Its crews are trained to work quickly and cleanly, minimizing disruptions while maintaining high standards. This flexibility, combined with a focus on value, ensures clients receive top-tier service at a competitive price.
Superior Asphalt MN Puts Customers First
Customer service is the backbone of Superior Asphalt MN’s operations. The company trains its office staff and crews to prioritize clear communication, responsiveness and empathy. Whether answering a phone call, responding to an email or addressing a client’s concern, the team strives to make every interaction personal and positive.
“We regularly train our team on best practices, product knowledge and customer service skills in an effort to build strong, lasting relationships with our customers,” Brattland said.
The company’s customer service training emphasizes active listening, patience and clarity. Staff are taught to use clients’ names, acknowledge their concerns and provide accurate information. This focus on professional growth improves workmanship and boosts employee morale, creating a positive ripple effect for clients. It also creates a welcoming experience and fosters trust.
“We aim for ultra-quick responses to phone, email and text messages,” Brattland says. “Timeliness can greatly enhance customer satisfaction.”
Superior Asphalt MN also respects clients’ time through efficient scheduling and precise operations. Crews arrive on time, work diligently and leave properties clean and polished. “We understand your time is valuable,” Brattland says. “So we strive for quick scheduling and precise operations.” This focus on convenience makes the company a practical choice for busy homeowners and property managers.
The company’s customer-first approach has paid dividends. With virtually no advertising, Superior Asphalt MN has grown and continues to grow through word of mouth and repeat business.
Guided by Strong Values
Superior Asphalt MN operates on a foundation of eight core principles: integrity, customer focus, innovation, collaboration, accountability, quality, respect and continuous improvement. These values shape every aspect of the business, from daily operations to long-term planning.
“These values have helped shape our company over a 35-year period,” Brattland says. “We strive to improve our processes each year with a belief that we can never stop improving.”
Integrity is central to the company’s ethos. Superior Asphalt MN is upfront about its processes and timelines, building confidence among clients. Its commitment to quality ensures that every job meets high standards, while innovation drives the adoption of new techniques and materials. Collaboration and respect create a positive workplace, encouraging teamwork and open communication among employees.
Accountability is another cornerstone. The company takes responsibility for its work, addressing any issues promptly and professionally. This culture of accountability has earned Superior Asphalt MN recognition beyond its customer base. The company has been nominated three times in the past 12 years for the Minnesota Torch Award for Ethics, a prestigious honor that highlights its commitment to ethical business practices.
These values also guide the company’s approach to diversity and inclusion. Superior Asphalt MN fosters an environment where all employees are treated with dignity and respect, regardless of background. This inclusive culture strengthens the team and enhances the quality of service provided to clients.
Investing in a Skilled Workforce
Superior Asphalt MN knows that its success depends on its people. The company goes above and beyond to support its employees, offering the highest pay for sealcoating crews in Minnesota. Unlike some competitors, it provides full workers’ compensation, unemployment benefits and a 401K retirement plan. Monthly and year-end performance bonuses further reward dedication and skill.
“We believe good people deserve good compensation and to be a great company, you need to have great people,” Brattland says. This approach attracts top talent and fosters loyalty, ensuring clients interact with seasoned professionals. The company’s investment in its workforce translates to better service, as employees take pride in their work and the company’s reputation.
“Our personable work crews are the most experienced in Minnesota,” Brattland says, highlighting the team’s competence.
The company’s commitment to its employees sets it apart from less reputable competitors. In an industry where some businesses operate without proper insurance or benefits, Superior Asphalt MN stands out for its ethical practices. This stability allows the company to maintain consistent, high-quality service year after year.
Superior Asphalt MN’s Mission to Enhance Properties
Superior Asphalt MN’s mission is clear: to enhance and maintain properties in the most convenient and cost-effective way. Whether it’s boosting curb appeal with a fresh, black driveway or extending pavement life through timely sealing, the company delivers results that matter.
The company’s dominance in the Twin Cities market reflects its ability to balance quality and value. By using top-grade sealants and maintaining efficient operations, Superior Asphalt MN keeps costs competitive without compromising on results. Its track record shows its reliability and reach across the 13-county metro area.
Superior Asphalt MN also understands the practical benefits of its work. A well-maintained driveway not only looks better but also protects against costly damage. Minnesota’s freeze-thaw cycles can wreak havoc on asphalt, but regular sealing creates a protective barrier that reduces cracks and deterioration. This proactive approach saves clients money in the long run, making the company’s services a smart investment.
Looking ahead, Superior Asphalt MN remains focused on its core principles. The company continues to refine its processes, train its team and prioritize customer satisfaction. For Brattland, the goal is simple: keep earning the trust of the Twin Cities, one driveway at a time.
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