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Wall Street’s Digital Face: Web Design for New York’s Financial Sector

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  • Digital Team 

Everyone knows a well-designed website is crucial for the success of any company. But when you’re doing business in the global hub of your industry — which is the case with New York-based finance corporations — digital presence becomes paramount.

Besides being home to Wall Street, the largest stock exchange in the world, New York City is the leading fintech and financial center and the global hub of banking and finance.

With fierce, top-class competition and the eyes of the world’s biggest clients on them, New York’s finance businesses need to ensure their web presence conveys trustworthiness and reliability — design and feature-wise.

Whether you handle simple financial tasks such as money transfers and bill payments, or you offer investment, trust fund, or stock brokerage services, it’s important for your financial organization to collaborate with the best New York City web design agency to create a secure, intuitive, and appealing online presence.

In this article, we will discuss the essential features, design trends, and expert tips required to build an effective financial business website and stay ahead of the competition. Regardless of whether your institution serves individual, small business, or global enterprise clients, these strategies work across the board.

Website for Financial Services: Aspects of Web Design To Consider

Colors, animations, and layout are arbitrary, but some things are imperative for financial websites.

Let’s take a detailed look at the web design musts for financial organizations.

Security Measures

Finance corporations are cybercriminals’ prime target, given the large amount of sensitive data and amount of transactions they handle.

Therefore, security must be the number one priority for finance websites.

From integrating encryption, SSL (secure socket layer) certificates, and multi-factor authentication, to more advanced security measures, such as data encryption, firewalls, audit logs, and vulnerability scans, finance websites must go to great lengths to prevent unwelcome situations.

Credibility & Trustworthiness

The measures you take to keep their finances and confidential data safe will give your clients peace of mind. Nevertheless, there are more ways to build and instill trust and credibility in your financial organization.

Website design choices can greatly help in gaining client trust.

For instance, a good finance website dons clean and modern elements, high-quality images, an on-brand color scheme, and professional typography.

Moreover, encourage confidence and showcase your business reliability with customer testimonials, correct contact information, and informative blogs and FAQs.

Good User Experience

Finances are a complex matter, but your website should be simple.

Build an online presence that boasts intuitive navigation, fast page loading times, and accessible information. Don’t leave your prospective clients wondering where to click and how to get their business done.

Mobile-Friendliness

All industries are, more or less, shifting to mobile. As more people are doing financial planning on the go, financial websites need to look and work great on smartphones.

Optimizing your financial organization’s website for mobiles includes creating a responsive design, adjustable to different screen sizes, with compact, touch-friendly navigation, and fast load times.

Compliance

For corporations in the finance sector, navigating the complex regulatory landscape is challenging — but still essential.

Primarily, compliance communicates your value for your client’s safety and privacy and your organization’s commitment to doing business the right way. More so, it ensures you won’t face severe penalties and liabilities imposed by (inter)national regulatory bodies.

A financial website can stay compliant by adhering to data protection laws, accessibility standards, and industry-specific regulations.

More Website Design Strategies for Financial Websites:

  1. Run a blog — blogging ensures you share valuable knowledge with your clients and website visitors, improves SEO rankings for targeted keywords, and finally, helps establish your organization as an authority on the matter
  2. Calls to action — entice website visitors to act and move them further down the funnel with an invaluable offer they can’t pass on
  3. Video — video is an amazing medium to leverage on a finance website; from simplifying complex financial concepts to showcasing feedback from satisfied clients, or offering clients online meetings instead of in-office ones, videos can be used across a financial website
  4. About us — one of the key credibility-builders on a website, the About us section outlines the story, values, and vision of your company, and introduces team members and their expertise and achievements

Keeping up with the latest design trends ensures that your website looks and feels modern, up-to-date, and relevant, instilling trustworthiness. However, financial institutions shouldn’t jump on the bandwagon of every trend, as their clients expect a professional, classic, and reliable design.

Let’s explore several design trends that are modern yet timeless, making them perfect for financial organizations.

# Microinteractions

Microinteractions are small, interactive website elements that respond to user actions, such as hovering over a button.

Subtle but nevertheless engaging, microinteractions add intuitiveness and fun to a website, without creating inaccessible or an overwhelming UX.

# Parallax Scrolling

Parallax scrolling is a web design technique in which background content moves at a different speed than foreground content.

This technique can be used by finance websites to create a more dynamic experience, enhance storytelling, guide users through the website, and increase engagement.

By transforming static pages into captivating narratives, parallax can transform financial websites from being plain informative and bland to an enjoyable visual adventure.

# Extreme Minimalism

A handful of website elements, flat design, white spaces, muted colors, and an all-around clean look — meet the minimalistic design trend.

Minimalism quiets the noise and allows website users to focus on what matters. Business-wise, minimalistic tendencies help guide the user through the conversion process, highlighting only what matters.

For a financial organization, minimalism can do wonders in removing distractions and presenting users with the intricacies of their financial decisions.

# Skeuomorphism

Skeuomorphism is a web design trend where designers create elements that emulate their real-world counterparts.

Switches, buttons, dials, and other elements from a pre-digital world are made to look, feel, and function as if they exist in the physical world.

This design trend provides a familiar and intuitive user experience and helps users quickly graps how to interact with various elements.

Financial websites can greatly benefit from implementing skeuomorphism into their design as this trend can allow older, less-savvy digital users access vital financial information and features.

As a result, finance businesses can expand their client base and move many tasks that traditionally take place in physical offices to the online realm.

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