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Prioritizing quality in business is your ticket to success

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  • Digital Team 

With so many people taking up the entrepreneurial mantle, it’s no surprise that most sectors have become oversaturated. However, not all businesses thrive in the long run, because they fail to differentiate themselves from other ventures. If you don’t want to get buried by competitors, it’s essential to learn how to stand out, but the question is, what are the elements that you need to pay attention to in order to achieve this goal? At first thought, strategy and marketing may seem like the most important triggers of success, but there’s another aspect that is also critical and shouldn’t be overlooked: quality. 

Modern consumers are now more conscious of their buying behaviors and can distinguish wants from needs. They seek to use the best products and are even willing to pay more money for them. Simply put, quality has an impact on every aspect of your business, affecting everything from your customers’ buying habits to your reputation and, without doubt,bottom line. So, if you’re wondering whether implementing quality practices is optional, the answer is no, it’s not. If you wish for sustainable growth in your business, you can only make it happen if you make quality a priority. 

Globally, the International Organization for Standardization (ISO) offers businesses practical tools to ensure sustainable development across three dimensions: economic, social, and environmental. According to a survey by ISO, more than 70% of companies that implemented ISO 9001 – a quality management standard—saw an increase in their revenue, making quality one of the biggest differentiators in a competitive landscape. 

Collage of customer experience concept

Using quality as a differentiation strategy for your services and products

If you’re serious about your business, you probably want to focus on quality and gain an advantage over your competitors. If that’s the case, read on as we explore the steps you need to take to implement quality effectively in your business strategy. 

Define what quality means for your venture

Quality is by no means a one-size-fits-all concept, as it can mean different things based on your industry, product category, and target market. For instance, when it comes to a software product, quality can refer to features such as usability, reliability, functionality, and security. On the other hand, for clothing items, quality is associated with style, durability, and comfort. So, when seeking to use quality as a differentiator for your business, start by defining what the concept means for your business, and how it aligns with the needs and expectations of your customers. 

Implement quality standards 

After clarifying what quality means for your business, it’s time to identify the applicable standards and implement them. Most of these standards are likely already established for the industry you operate in, and your service or product, so all you have to do is learn about them and how you can effectively implement them. 

Make sure employees are on the same page with you on quality 

Quality is not just your responsibility—it’s every employee’s. So, you should prioritize training to maintain standards for your business and provide your team with the necessary information to fully understand service or product specifications, acquire customer service skills and learn how to complete quality control processes. Providing effective training for your team will help ensure that everyone is on the same page on quality standards, ensuring their seamless implementation within your strategy. 

Monitor quality 

A critical step is to monitor your services and products’ quality continuously, as this will ensure that they meet the established standards. You can do this through processes such as quality control checks, regular inspections, or customer feedback. The goal of monitoring quality is to identify whether there are any issues, and prevent them from becoming a major problem that could have a negative impact on the reputation of your business. 

Communicate quality to customers and stakeholders

It is not enough to just monitor quality – you must also ensure that your stakeholders and customers know that you prioritize it. One way to do so is to get your ISO 9001 certification from a reliable company like 9001 Simplified, as this will help you prove that you implement quality practices, thus helping you build trust and credibility. Also, make sure to showcase your quality benefits and attributes on different channels. Besides the ISO certification, you can also use reviews, awards or guarantees, as well as visual, sensory and verbal clues, including sounds, textures, labels, and logos. All of these will help you convey your quality claims, helping strengthen your image as a business.

Use quality strategically 

Quality goes beyond product attributes – it also represents a strategic tool, so you can take advantage of it to build a competitive advantage and a robust brand identity in your industry. To achieve this, consider how quality matches your overall business strategy, including your values, goals, mission, and vision. Also, think about the impact it has on distribution, pricing, promotion, and customer service strategies. This step is essential in helping you stand out from your competitors and build a loyal customer base, so make sure not to overlook it. 

Focus on continuous improvement   

Lastly, it is essential to remember that quality is not a static concept – it’s a continuous process of improvement as it evolves along with the changes in customer preferences. If you want to stay relevant in the market, you need to ensure that you’re always meeting the evolving needs of your customers and to do this, you must adapt the quality accordingly. This is what it means to use quality as a strategy to differentiate your products. In practice, this involves different methods, such as conducting market research on a regular basis, asking for customer feedback, conducting competitor analysis, and staying on top of the latest industry trends. 

The bottom line

Quality impacts brand perception in the long run, more than anything else, so it’s paramount to ingrain it in your company culture if you want to achieve the best results. It should be in your employees’ DNA, and it’s your responsibility to ensure this happens by providing them with the necessary training. You don’t want quality to be just a talking point but rather an end result, so take the steps needed to ensure your business meets established standards. Quality should be the focus at all levels of your business, from production to customer service, because ultimately, it’s the element that will help you ensure your venture stays lucrative. 

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