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NY will restrict sale of protein supplements to minors beginning next month: How will it be enforced?

  • / Updated:
  • Staff Report 

New York is set to enforce a new law next month that will prevent minors from purchasing protein powders and drinks that are marketed for weight loss or muscle building. The legislation has sparked debate over its broad language and the potential impact on sales. The Council for Responsible Nutrition, challenging the law, argues it could unnecessarily restrict access to these products for both retailers and consumers, due to vague definitions of dietary supplements.


The law’s criteria for identifying restricted products include their marketing representations and placement within retail locations, raising concerns about violations of free speech rights. Critics argue that the law may unfairly penalize honest representations of products, affecting manufacturers and retailers alike.

Retailers found in violation of the law could face fines up to $500 per incident, with concerns over enforcement methods, including the possibility of secret shopping campaigns. The law also presents challenges for age verification in online sales and delivery services, highlighting the complexities of regulating dietary supplement sales to minors. Governor Kathy Hochul signed the legislation into law last October, aiming to protect young consumers.