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Seneca Falls-based Hidden Marsh Distillery debuts new logo and unique coffee liqueur

Hidden Marsh Distillery, located at Montezuma Winery in Seneca Falls, has unveiled a fresh logo and introduced a novel liqueur, marking a pivotal moment in its history. The distillery’s new spirit, featuring a bespoke blend from Simple Roast Coffee Co. in Auburn, highlights its dedication to innovation and quality since its inception in 2007. Known for its BEE Vodka and a variety of other spirits, Hidden Marsh is setting a new direction with its visual identity and product offerings.


The Martin family, behind the distillery, has been instrumental in shaping New York’s distilling landscape, advocating for legislation that has opened doors for local distillers. With the introduction of the new logo, they aim to elevate Hidden Marsh’s profile and celebrate over 15 years of spirit crafting. This summer, visitors can look forward to an expanded tasting room, followed by a new distillery tasting space and cocktail lounge next year.

This week, the distillery will release its Cold Brew Coffee Liqueur, the first product to bear the new logo. This unique liqueur combines a special coffee bean blend from Simple Roast Coffee Co., meticulously crafted to deliver a distinctive taste. Available from Friday at the Seneca Falls tasting room, the launch is a testament to Hidden Marsh’s commitment to blending local flavors with their spirit innovation. For updates, follow Montezuma Winery and Hidden Marsh Distillery on social media.