What is nonROCaholic? It’s an upstart blog and social media guide aimed at showcasing the awesome non-alcoholic craft beverages sprouting up across the Finger Lakes region. While the Finger Lakes will always be known for some of the best wine, craft beer, spirits, and cideries in the world, many are exploring non-alcoholic options as younger generations are consuming less alcohol. In fact, data shows they’re consuming 20-30% less alcohol than past generations. We were joined by the creator of nonROCaholic Chris Clemens, who is also known for his work on Exploring Upstate, a longtime blog that stopped publication in 2021 after a years-long run.