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Impact of Gamification in Boosting Engagement and Retention

Gone are the days when learning was limited to boring lectures. With the advent of technology, boring lectures, and training sessions can be converted into a gaming arena where learners learn new concepts and theories while enjoying the process. One of the technological advancements that have made learning more enjoyable is gamification. 

Studies have found that including gaming elements in a program can increase learner engagement by 48%. These numbers are a testimony to the fact that gamification is an indispensable part of corporate training if your aim is to improve knowledge retention and learner interest. Gamification improves the learner’s learning experiences and helps them get the most out of a corporate training session. Let us look at how gamification is changing the landscape of knowledge sharing among employees. 

What is Gamification?

Gamification is the process of adding gaming mechanics and elements to a program to encourage learners to learn and retain the knowledge provided.

Gaming elements include points, badges, and leaderboards, carefully designed to hold the learner’s interest. The purpose of gamification is to avoid the long, boring format of traditional lectures that fail to hold the learner’s interest. 

As human beings, we are naturally inclined towards things with an element of competition or thrill, which makes us develop a sense of accomplishment once we have reached a certain level. This is exactly what gamification offers to the learners; it drives learners to be on top of the game, which helps them get more involved in the learning process. 

Factors to Consider While Implementing Gamification Techniques 

The following are some essential factors to consider before implementing gamification techniques to improve employee learning: 

  1. Making clear goals: It is very easy to steer away from the main goal of the program while adding gamification elements. Therefore, you need to ensure that the gaming mechanism you are adding to your programs is ultimately aimed towards one clear goal: to make your employees more efficient and improve their productivity. 
  1. Gamification rewards: Studies show that gamification improves productivity by 50%, and by adding the following gamification elements to your program, you can surely improve your employee’s productivity by manifolds:
  • Badges: Badges indicate that you have attained mastery of a particular concept. You can offer limited-edition badges to increase your employees’ urgency to finish the course. 
  • Points: Points encourage your employees to participate in the learning journey. They feel encouraged to participate when they are awarded a point after giving a correct answer. 
  • Leader boards: Leader boards create healthy competition among peers, leading to employees giving 100% to the program. 
  • Levels: Levels indicate progress. Therefore, when learners can see their progress in a course, they will be naturally inclined towards reaching a certain level. 
  1. Playing long games: Be patient with your learners, and don’t declare them as winners or losers just after a few games. Play the long game and identify which elements encourage massive participation. Moreover, add biweekly, weekly, and monthly recognition when your employees reach a milestone. 
  1. Encouraging collaboration: A team working together is way better than an individual working alone. Therefore, you can add opportunities for collaboration in your program. When each player sits for discussion with their fellow team members, the program’s impact will be more significant because different players will come up with different suggestions, helping them tackle problems in real life as well. 
  1. Providing feedback: To take gamification to another level, add frequent interactions with the learners to understand what they truly feel about the course. Constant assessment of the learner’s needs will keep the momentum going and help you understand what goals have been met and where the performance gap exists. 
  1. Utilizing microlearning: Microlearning is tiny bite-size content that is easier for learners to understand and retain. These are typically 2-7 minutes long content that can be consumed on the go without committing a lot of time. Additionally, if you feature interaction elements such as quizzes and games in your microlearning module, you will be able to engage more learners.

How Gamification Improves Learning Experience

Gamification elements such as augmented reality and virtual reality are transforming all spheres of life. Reports suggest that augmented reality is even taking the publishing world by storm. Therefore, one can gauge how gamification is slowly becoming an essential part of corporate training. 

If you are still confused about how gamification helps improve the learning experience, the following points will surely convince you: 

  1. Learners learn new concepts with real-world applications: 

Gamification is all about “getting your hands dirty” and applying what you have learned in the real world. This form of learning is a great way to cement the skills you will require on your job. 

For instance, sales personnel can benefit from a gamification program in which virtual reality is used to create a scenario where they are made to interact with “tough” clients. This creates a close-to-real scenario, providing them with a first-hand experience of dealing with similar situations. 

  1. Makes learning fun and interactive: Most of us have dealt with situations where we were forced to sit through a dull corporate training session where the trainer just kept sharing his views and insights without trying to make it fun and interactive. However, when gamification is added to a program, it creates a fun learning environment regardless of the subject matter or the audience. It works on basic human psychology that what our mind perceives as fun automatically holds our interest. 
  1. It offers real-time feedback: Any learning process that lacks continuous review and feedback will not be as effective as one that does. Gamification allows employees to get real-time feedback on their progress with the help of elements such as leaderboards, badges, and points. 


Human beings are naturally inclined towards things with an element of challenge, thrill, and excitement, which is why gamification is becoming so popular among learners. Gamification lets you learn new concepts and ideas while making the whole process fun and games. So, if you have not yet added gamification to your corporate training programs, it is about time that you do so and witness your employees’ productivity soar to new heights.

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