The Corning Salvation Army is facing a significant shortfall in its annual Red Kettle fund drive, a key fundraiser that supports various projects throughout the year.
As of now, the organization has collected $35,785, with a target of $70,000 to be reached by December 23. Officials attribute the current deficit to the cautious spending habits driven by economic conditions.
However, they remains hopeful, citing the community’s history of stepping up when informed about the need.
If the Salvation Army fails to meet its target, the impact could be significant. Falling short of the goal would limit the organization’s capacity to assist those in need, leading to more referrals and an increased likelihood of turning people away, a scenario they are eager to avoid.
The community can contribute to this cause by donating at Red Kettle locations or visiting the Corning Salvation Army branch’s website. The Salvation Army relies heavily on these donations to carry out its mission and services throughout the year, making community support crucial, especially during this challenging period.
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