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Genesee Brewery debuts new union-made hazy IPA in tribute to skilled trades

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  • Staff Report 

Genesee Brewery has introduced a special Union-Made Hazy IPA, the latest in its Genesee Brewers Series, to honor its workforce and underscore the value of careers in skilled trades and manufacturing. The limited release features can designs that showcase the various trades contributing to beer production, available in early November at local retailers in four-pack 16 oz cans and on draft.

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Brand Manager Tiffany Benning of Genesee celebrates the collective effort behind their beers, from warehouse staff to transport drivers. The initiative aligns with Genesee’s Made for the Trade campaign, spotlighting the diverse job opportunities at the brewery. Rochester’s Mayor, Malik D. Evans, praised Genesee’s innovative collaboration with unions, which reflects the city’s industrious spirit and commitment to acknowledging the workers’ contributions.

The brewery, which is New York state’s oldest continually operating brewery, employs over 550 individuals, including 300 union workers in Rochester. Union leaders like Tim Barbeto of Teamsters Local 118 and Grant Malone of the Rochester Building and Construction Trades Council advocate for recognizing skilled trades and manufacturing as avenues for fruitful careers. County Executive Adam Bello also highlighted the release as a celebration of union labor and a reminder of the robust career pathways unions provide within the Monroe County community.