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NY Wine & Grape Foundation rebrands, launching marketing toolkit to elevate industry locally

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  • Staff Report 

The New York Wine & Grape Foundation (NYWGF) has successfully concluded its Brand Expansion project, initiated in April 2022, in collaboration with Born Collective. The project aimed to enhance the global acknowledgment of New York’s wine and grape industry among trade, media, and consumers by providing extensive resources and tools designed to showcase the industry’s excellence and diversity.

Finger Lakes Partners (Billboard)

The foundation proudly introduces the ‘New York Wines Marketing Toolkit’ available online, offering a multitude of new regional assets, an updated Boldly, NY. logo, and newly designed ‘New York Wines’ and ‘Sustainable Winegrowing’ logos. The toolkit, developed based on the feedback from various stakeholders including wineries, retailers, and restaurants, features regional graphics, informational materials, videos, sample advertisements, and social media language for New York’s seven major AVAs, reflecting the community’s story and its commitment to sustainability.

To enable stakeholders to understand and leverage the New York Wines Brand Expansion, an informative webinar is scheduled for October 5th, 2023. This session will enlighten participants about the crafting of the final assets, the cohesive storytelling of New York Wines, and the optimal utilization of the toolkit for their promotions. The foundation invites all interested wineries, growers, global trade and media partners to join and explore the expanded brand assets aimed at elevating the recognition of the New York wine and grape industry.