Amazon is adjusting its free-shipping minimum for certain customers without Prime memberships.
The threshold for qualifying for free shipping has been increased from $25 to $35 for some customers. Amazon spokesperson, Kristina Pressentin, acknowledged the change and mentioned that the company regularly reassesses its offerings, making changes based on those evaluations.
The criteria for this updated minimum seems to vary based on the customer’s location. For instance, in Seattle, where Amazon is based, the threshold remains at $25, but in nearby Bellevue, non-Prime members now need to spend $35 to get free shipping.
This shift comes amidst Amazon’s efforts to streamline costs across various segments of its enterprise. Notably, in 2017, Amazon had reduced the free shipping requirement from $49 to $25 in response to Walmart’s growing ecommerce presence.
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