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Hochul launches statewide campaign to raise addiction awareness

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  • Staff Report 

Governor Kathy Hochul announced on Monday a new statewide media campaign aimed at raising awareness about addiction and the services available for those affected in New York State.

DiSanto Propane (Billboard)

The campaign is targeted at educating the public on the risks of fentanyl, the importance of harm reduction, and guiding residents on how to seek help for addiction within the state. As part of the initiative, there will be increased access to the overdose reversal medication, naloxone, and the launch of an educational podcast called “Addiction: The Next Step,” focusing on addiction recovery stories and the work of OASAS.

The governor emphasized the need for educating New Yorkers about the dangers of addictive substances as part of the broader effort to combat the ongoing opioid and overdose crisis in the state. Those seeking assistance can reach the state’s HOPEline at 1-877-8-HOPENY or by texting HOPENY.