A coalition consisting of labor organizations and business groups has launched a month-long digital ad campaign calling on state leaders to invest more than $1 billion in local infrastructure in New York. The media buy, costing six figures, will continue through March 15th as lawmakers negotiate a proposed $227 billion budget plan with Gov. Kathy Hochul. The coalition is requesting an additional $1.128 billion in infrastructure funding for state and local highway construction to keep pace with 2022 funding levels, citing inflation’s effect on construction costs.
The ad campaign uses a space-themed approach, drawing attention to the state’s rough streets by comparing them to the moon’s craters. “Moon York” is how the coalition refers to the state, saying drivers must dodge potholes daily, just like craters on the moon’s surface.
New York has a poor record in terms of pavement condition. According to a federal report from last year, the state ranks 46th out of 50 in the percentage of pavement considered to be in good condition.
The coalition’s push for additional funding aims to keep local infrastructure on track, ensuring roads and bridges receive the attention they require to remain safe and prevent further damage. If the coalition’s efforts are successful, the state will be one step closer to a better future.
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