Leonard’s Express has the ‘flashiest fleet’.
The leading transportation services provider offering refrigerated trucking, dry van, warehousing and freight brokerage services based in Farmington, Ontario County has been ranked #1 in Commercial Carrier Journal’s (CCJ) “Five Flashiest Fleets” competition for their military designed trucks.
Each year since 1978, CCJ celebrates five fleets nationwide that display excellence in the design of their trucks. The publication receives dozens of submissions annually and chooses its top five carriers based on the overall graphic design of both the cab and the trailer. According to CCJ, “Trucks and trailers are 70 feet of blank canvas with unlimited possibilities for showcasing a company’s heritage, its values and its strengths. It’s an opportunity to tell a story to thousands of people every day.”
This year, Leonard’s Express won first place for its patriotic “wrapped truck” program, beating out 100 other fleets from across the country. The trucks were designed to honor the company’s veteran drivers, who are critical to the organization’s success. Five drivers got to design and personalize their own eye-catching trucks, paying homage to the military branch for which they served. “We are always excited to showcase our fleet and the world-class technology we deploy to serve our customers,” said Leonard’s Express CEO Ken Johnson. “When we can also demonstrate our values, including our commitment to veterans, drivers, and the communities where we live and work, it becomes a win-win-win scenario.”
The judges for this year’s Five Flashiest Fleets included an 11-person panel from the editorial, art design and marketing staffs of CCJ and fellow Randall Reilly publications Overdrive; Trucks, Parts, Service; Successful Dealer; and Truckers News. Voting was also open to readers. Each judge scored their favorites out of 100 submitted entries, and scores were weighted to determine a final ranking.
“Leonard’s Express is a military-friendly company, and it boldly conveys that message with its trucks,” said Holley Young, Social Media Coordinator for Randall Reilly Publishing. “The vibrant graphics recognizing branches of the U.S. military and the slogan, ‘Supporting Those Who Keep Us Free,’ communicate the fleet’s commitment to hiring veterans. The trucks are sure to catch the eyes of veterans making the transition to civilian employment — even at highway speeds.”
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