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Fifth generation beverage manufacturer partners with 29 Design Studio

With over 150 years in business and global distribution, Fee Brothers is expanding its marketing. The Rochester-based manufacturer of bitters, botanical waters, mixes, brines, and cordial syrups has engaged 29 Design Studio to increase the company’s marketing efforts.

Fifth-generation Fee Brothers proprietors Jon and Benn Spacher assumed ownership of the business in 2020. The company’s portfolio spans nearly 100 products, and Fee Brothers products are featured in some of the best bars and restaurants in the world.

“I’m a long-time fan of Fee Brothers products and have always been impressed by their commitment to quality right down to their iconic hand-wrapped paper packaging,” said 29 Design Studio founder + CEO Maureen Ballatori. “I’m also impressed by their dedication to creating a strong culture for people and their ‘above and beyond’ philosophy on service for their customers – both are foundational values that we look for in all of our client relationships.”


“Historically, Fee Brothers has done very little marketing,” says Jon. “We’ve let our products speak for themselves and that strategy has worked. However, with our global growth over the past decade, more people want to know who we are. Marketing is the medium through which we can share our story with the world.”

“Fee Brothers has an incredible story hard-earned from more than 150 years in business,” continued Maureen. “We look forward to helping them share that story with the world.”

29 Design Studio works with food, beverage, and agriculture brands on strategy, marketing, and design. Focused on strategic partnerships with clients, the agency specializes in brand-building for regional brands with a national reach, realizing success for such companies as RealEats Meals, Gimme! Coffee, Leep Foods, and Lattini Sunflower Milk.

Learn more about Fee Brothers online. View past work and explore case studies for 29 Design Studio here.



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