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Top 10 Amazon seller tools that can help you build a brand in 2022

Digital selling has become highly competitive over the years, especially on marketplaces such as Amazon.

Now the barrier to entry has become so competitive that non-tech savvy people cannot withstand the Amazon complexities.

However, with the right tools and software, you can overcome the hurdles without any problem.

Hence, we have created a list of the top 10 Amazon seller tools:

1: Helium 10

H10 is the best and the go-to option for every other Amazon seller. Not just because it’s the most advanced tool but also because it’s a one-stop solution for sellers. 

With over 20 sub-tools, Helium 10 helps sellers at every stage of their business, from product research to listing optimization, which is why all the industry experts recommend it for FBA.

2: Jungle Scout

Jungle Scout is a tool that new sellers mainly use as it offers an easy-to-use interface and simple product selection criteria.

Many new sellers have been able to start their FBA journey because of it thus far. In addition to making the process of selecting products easier, the new “Supplier Database” feature has been a game-changer.

By utilizing it, you will be able to find the best suppliers for your product, as well as ethically steal the exact suppliers of your competitors.

3: Sellzone

Sellzone is a newly launched project by Semrush; the industry experts consider it the most underrated Amazon tool due to its limited awareness.

However, the features it offers are none like others because Sellzone is filling all the gaps that the current Amazon tools have, such as:

  • Offering sales estimation of individual keywords
  • Extracting all the external traffic sources of the competitors
  • Quick and easy A/B testing of the product detail page

With time it is expected that Sellzone will go head-to-head with Helium 10.

4: Seller App

Fineliners who like to dive deep into every aspect of their business will love Seller App. With its intuitive features, you can gain in-depth insight into the products and their keywords, as well as the performance of your entire account.

In addition, the Seller App dashboard measures the performance of your account based on its KPIs, identifies your revenue potential, and provides you with multiple scaling opportunities. 

Due to the in-depth complexity of the Seller App, it is mainly used by intermediate/expert Amazon sellers.

5: Viral Launch

Amazon sellers who are new or intermediate level enjoy Viral Launch due to its unique algorithm. According to many top sellers, Viral Launch offers the most accurate results based on real-time and historical data collection.

The near-accurate results enable informed decisions and make the selection process much easier, which is why the number-savvy/detailed-oriented sellers consider Viral Launch as their go-to software.

6: AMZscout

AMZScout is a powerful tool for Amazon sellers. It offers similar functionality to Jungle Scout, with a web app and Chrome Extension that provides users with potential product scores, BSR, monthly sales, profit, current inventory levels, and multiple levels of competitor analysis.

AMZScout also allows users to favorite potential products and compare them side-by-side. This makes it easy to find the best products to sell on Amazon. 

AMZScout is an essential tool for any Amazon seller who wants to be successful. Thanks to AMZScout, sellers can save time and make more informed decisions about which products to sell on Amazon.

7: ZonGuru

ZonGuru is a multi-featured Amazon tool that enables users to research the best products, find market opportunities, improve their products and find the best suppliers.

In addition, it also shows the estimated revenue a single keyword can generate, helping sellers identify which keywords will be most profitable for their listings.

One of the best features of ZonGuru is that it is extremely easy to use, so even a novice can easily master it.

8: IO Scout

IO Scout is a project of IO technologies, a company well-known for its growth acceleration tools.

IO Scout is an all-in-one Amazon tool that supports a variety of Amazon marketplaces, including the US, UK, Canada, Mexico, France, Spain, Germany, Italy, and Ireland.

Additionally, IO Scout provides detailed Amazon listing statistics such as margins, Amazon fees, estimated sales, competition, and revenue. Such data helps the sellers to achieve maximum profitability from their products.

9: AMZBase

Anyone who has tried to source products to sell on Amazon knows how time-consuming it can be to find the right product at the right price. This is where AMZBase comes in, and AMZBase is a free online tool that makes it easy to find products to sell on Amazon. 

Simply enter a keyword or ASIN, and AMZBase will provide you with a list of matching products from CamelCamelCame, eBay, Alibaba, AliExpress, and Google. 

You can then use the built-in fee calculator to estimate your potential profits. AMZBase is an essential tool for anyone serious about selling on Amazon. 

10: Keepa

If you are a serious Amazon seller and want to make the most informed decisions possible, Keepa is the perfect tool. 

This modern and efficient web app and Chrome extension provide many useful features, including comprehensive price history graphs, automatic alerts for price drops, browser extensions to make pricing analysis even easier, and a huge database of up-to-date product information. 

Its combination of accuracy, ease of use, and variety of features make it one of the most useful tools available for Amazon sellers today. It really helps the sellers identify the base landing cost of their products.


It is becoming increasingly difficult for sellers to stay competitive as Amazon has lifted its barrier to entry. Consequently, we have listed in this article the top 10 Amazon seller software that can be helpful for sellers at every level.

Some offer an all-in-one solution among the tools listed above, while others provide a domain-specific solution. Consider which tool covers your needs and make your selection accordingly.

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