Karma Water is proud to announce its second year of partnership with Big Brothers Big Sisters of America to further lean into its mantra that if you do something positive, you will get something positive in return. The partnership will also directly impact Big Brothers Big Sisters of Greater Rochester which is in its 44th year of serving area youth through mentorship matches in Wayne, Ontario, Yates and Monroe counties.
To commence this renewed partnership, Karma Water will be calling upon the community to encourage others to participate as Bigs and volunteers throughout the year. Not only will the brand highlight successful match stories, but Karma Water will implement internal volunteer opportunities for employees to get involved and participate as Bigs for Big Brothers Big Sisters. Throughout the year, Karma Water will also engage in opportunities locally, implement giveaways, and share stories across their channels to inspire consumers to get involved with the Big Brothers Big Sisters mission and mentoring.
Big Brothers Big Sisters is the nation’s largest donor and volunteer-supported mentoring network. For more than 100 years, the organization has made meaningful, professionally monitored matches between adult volunteers and children ages five through adulthood developing positive relationships that have a direct and lasting effect on the lives of young people and their communities. Locally, on average, Big Brothers Big Sisters of Greater Rochester supports 400 Littles in Wayne, Ontario, Yates and Monroe counties each year.
Big Brothers Big Sisters’ evidence-based approach is designed to create positive outcomes, including educational success, avoidance of risky behaviors, higher aspirations, greater confidence and improved relationships. Youth in the program, called Littles, are paired with caring adult mentors, called Bigs. Typically, Bigs and Littles spend time in the community enjoying free or low-cost activities.
“We are thrilled to be working with an organization such as Big Brothers Big Sisters to promote kindness and good deeds,” said CJ Rapp, Karma CEO. “Over the past year, we have seen firsthand the impact of our partnership and we are now encouraging both Karma employees and community members to lend a helping hand when it comes to supporting those in need.”
“Our mission is changing children’s lives for the better, forever, and the continued support from Karma Water will certainly help more children find and ignite their potential and will hopefully encourage more adults to volunteer as a Big,” Big Brothers Big Sisters of Greater Rochester CEO Lisa Mattoon said. “Because of Karma Water’s continued support, we are able to highlight the impactful stories of our Bigs and Littles, inspiring more volunteers to join our efforts in providing meaningful mentorship opportunities to all young people. We are thrilled to have such a prominent community-focused organization support the work we do here in the Rochester region and on a national level.”
In this second year, Karma Water will partner with Big Brothers Big Sisters of America during affinity moments both nationally and locally to support their mission of empowering children through mentorship and encouraging others to ‘do good’ through the power of co-branded storytelling. The brand has plans to leverage Giving Tuesday on November 29, 2022, National Mentoring Day on October 27, 2022 and Big Brothers Big Sisters Month in September to highlight match stories, build brand engagement and cross-promote partnership specific social content. Karma Water will also be present during the 2022 Big Brothers Big Sisters of America National Conference.
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