Skip to content
Home » Valentine's Day » Local businesses launch a geriatric care management service

Local businesses launch a geriatric care management service

Three local businesses, with decades of experience in eldercare, have launched a new geriatric care management company dedicated to serving the growing population older adults and their caregivers in Monroe, Wayne, Ontario, Yates, Seneca, and northeastern Livingston counties.

Lifespan of Greater Rochester Inc., Touching Hearts at Home, and Entrusted Care have formed Together in Caring LLC to provide comprehensive, private pay care management for challenges such as medical crises, health care coordination, home care, residential transitions, and social/mental health.
Mark McDermott, CEO of Touching Hearts at Home and Together in Caring said, “Our approach is very personalized. As our company name indicates, we form a partnership with our clients to achieve the highest quality of life as they define it.”

Together in Caring is a joint venture separate from Lifespan’s operations as the long-standing nonprofit leader in assistance for older adults and their caregivers. “This partnership expands geriatric care options for older adults whose needs are acute, long-term and best served in a private pay context. This service supplements and complements, rather than replaces or detracts from, the broad range of programs and services currently provided by Lifespan,” said Lifespan’s president/ CEO Ann Marie Cook. “By participating in the ownership of Together in Caring we are now contributing in an additional way to help adults in our area navigate the challenges of older age.”

Kathy Jacobs, president of Together in Caring noted, “Navigating care options in our community can be overwhelming, particularly in a crisis. Hiring experienced professionals who see the whole picture and provide coordination can reduce stress leading to better decisions.”

Learn more about the geriatric care management services offered by Together in Caring by calling 585-240-3828 or visiting