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‘Geneva Made’ effort launched this week

Food and beverage businesses are already thriving in this region, but a new partnership thinks Geneva has a chance to be an even bigger player.

An effort launched Wednesday, Geneva Made, looks to accelerate that growth.

The partnership includes the city and the New York State Center of Excellence for Food and Agriculture at Cornell AgriTech, along with assistance from some of the region’s food and beverage businesses and other academic institutions.

City Manager Sage Gerling said there are close to 100 food and beverage businesses in Geneva, but room for many more.

“We can’t think of a better place for food and beverage businesses to grow than right here in Geneva,” Gerling said. “By collaborating with other leaders representing the dynamic ecosystem, we can collectively demonstrate and elevate everything this area has to offer.”

READ MORE: LocateFLX.com

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