Web design is an integral part of every successful business. Whether you’re a small startup or a large corporation, your website needs to be engaging and appealing to the average consumer if it’s going to succeed.
Now more than ever before, people are browsing online for products and services they need rather than purchasing them in-person at brick-and-mortar stores. The internet has become not only a hub for information but also one of the most popular places for buying and selling goods as well as marketing oneself professionally. To take full advantage of this opportunity, companies both big and small must have their own web presence that reflects their brand identity while being user-friendly enough for customers to navigate easily through all aspects of their site from start to finish. Here are 5 tips for effective web design.
Keep your website design simple
The first thing that you should do if you’re designing a website is to keep it as simple as possible. Many studies have shown that when people visit a website and there’s too much going on, they promptly leave. One of the reasons for this is because an overly complex website is just too much to process for a user, especially if it’s their first time visiting this site.
SEO agencies like Finsbury Media, which offer website design services that you can learn more about it here, would recommend the same thing. In addition to this, studies have also shown that when people have a wide variety of choices, they tend to not make any choices at all. This means that by keeping your website design simple and limiting the choice that consumers have, you’ll probably see an increase in sales.
Make sure the layout is user-friendly and easy to navigate
Carrying on with the idea of keeping things simple is designing a layout that is user-friendly and easy to navigate. Aside from having less on the screen and visitors finding this to be beautiful, having less on the screen also makes the layout user-friendly and easy to navigate.
Consider that this is the first time you’re visiting a website and you are looking for one simple thing. However, there’s just so much happening on the website. There are so many menus, so many options to choose from, many products to sift through, and you end up just leaving out of frustration.
Consider a responsive design
The next thing that you have to do is design a responsive website. Today there are many devices on the market and consumers are not only using computers. This means that it is crucial to design a website that is responsive.
What this means is that if a user is on their computer and then switches over to their smartphone, the website should adjust. This entails that it is still easy to read all of the visual elements that can still be seen, and the proportions of the visual aspect of the website adjust accordingly to the various devices.
Choose a color scheme that will look good on any device
The next thing that you should do Is decide on the color scheme and placement for these colors. While this might sound very obvious, colors are incredibly important when designing a website.
For example, you should consider the color of your branding, and how it’s implemented on the site. They should be used to highlight various features and aspects of the site, such as help buttons, contact buttons and more. They should not be used frivolously and should not cause any friction or detract attention away from things that you want users to be clicking on.
Create a consistent design language
Finally, the design language that you use should be consistent across all of your web pages. Essentially what this means is that you should focus on the spacing, the sizing of images, the colours used, the fonts, and more.
If, for example, you are using a specific font on the homepage, this font should be used across the site. An easy way to think about this is if you are designing the site and you move from the homepage to the contact page, for example, it should look like the same website.