To highlight the most common SEO myths, we can take the Google search engine as a basis, which is one of the largest in the world today. Accordingly, many myths about search engine optimization relate directly to it.
Myth 1: SEO is a mystery and magic
Today there are no particular restrictions or licensing requirements for SEO to work. Accordingly, everyone who has knowledge in this direction can engage in this business. This means that the qualifications of SEO specialists are subjective, and it is rather difficult to determine them.
Learning the secrets of promotion is also difficult. After all, search engines are improving and changing their algorithms. Because of this, even experienced specialists have to learn from scratch and comprehend the peculiarities of the work of search engines, and, accordingly, the promotion of sites on the network. If you want to effectively promote your website, visit mjseo.agency where professionals will help your cannabis business develop and attract new customers.
Among site owners who order SEO services, there is an opinion that search engine optimization is something incomprehensible and mysterious, like voodoo magic. Accordingly, if there are no results and the site traffic has not increased, then the low qualification of the promotion specialist is to blame.
But SEO is far from magic and is not shrouded in any mysteries. This is a process that is associated with studying the algorithms of search engines and optimizing sites for specific queries to increase the flow of relevant traffic, increase site traffic, and increase the income of the site owner.
Search engine algorithms are not completely secret. Although Google developers prefer not to share the information about how a search engine works, experts in this field understand the specifics of the work, which allows you to increase the efficiency of the site and promote it to the TOP of the search results.
Myth 2: The secret to success is content
On the web, you can often find the statement that the key to success is content. Yes, this is partly true. Much depends on content but not everything. In addition to content, you must also use links. Both of these tools do not work well on their own but when used together give great results in the long run.
Google claims that many low-frequency queries are ranked without links, and this seems to be true. But it should be borne in mind that there is very low competition for these queries, so the use of links can’t have a strong impact on the ranking.
Moreover, you should think about additional elements. For example, these could be widgets on your cannabis site as they can attract more users and help them find what they are looking for
Myth 3: Download speed doesn’t matter much
Not so long ago, information from Google specialists appeared that the page loading speed does not affect the ranking. Influence is possible only if the other indicators are the same. But the practice has shown that this is not entirely true.
Here you need to pay attention to the fact that the result can be observed only if the download speed is significantly reduced. For example, from 21 to 7 seconds. If the download speed has decreased from 6 to 4 seconds, there will be no particular result.
You also need to take into account the fact that the search engine estimates download speed in its own way. For it, how long the DOM takes to load matters a lot. This suggests that if the DOM loading time is reduced, Google can improve the position of the site in the search results as an incentive. An additional factor — the search engine crawls better on a fast site and can index more pages.
Myth 4: No links needed
Today you can find information that links are no longer needed. The site owners immediately reacted to it, for whom such news is an opportunity to save money on their placement. But before you abandon links, it would be worthwhile to figure out whether the links are no longer effective or the information received does not correspond to reality?
In fact, links are very important. If your site is not of the highest quality and there are no links, the site will not be able to rank high. Link, like content, has a direct impact on rankings. Even if the pages are filled with quality content, having good links can significantly affect your site’s rankings and improve them.
But any links will not work here. They should be at least of average quality, legitimate, and relevant to the topic. Otherwise, they are unlikely to be able to help in ranking.
Myth 5: Number of keywords
At one time, the density of keywords was of decisive importance. This is true, and this technique has often been used to improve the position of a site in search engine results. But over time, Google took this fact into account and the new search algorithm stopped considering the keyword density.
Today it is not worth spending energy to saturate the page with a certain number of keywords. It is better to focus efforts on creating relevant content and placing links on third-party resources.
Myth 6: You need to submit a website to Google
Some experts strongly recommend that site owners submit it to search engines. Such a service, of course, is paid, but the user is assured that it is vital. In fact, this is not the case. Today, the artificial intelligence of Google is so advanced that it will easily find a new site in a matter of minutes after its launch.
Myth 7: You don’t need sitemaps
Many people think that a sitemap is implemented for the convenience of users and by and large it is not needed. Now search engines use new search algorithms, for which the presence of a navigation map is of great importance. This is because when the search engine cannot crawl part of the site, it uses sitemaps that facilitate this process.