Sept. 9 will be the day that Big aLICe Brewing Co. unveils their new Seneca Cream Ale.
The public can purchase the drink between 4 p.m. and 9 p.m. during their celebration event.
For every Seneca Cream Ale purchased Thursday, owners Scott Berger and Kyle Hurst will donate $1 to SLPWA.
For every 4-pack of the ale purchased through the month of September, they will donate $2.
Seneca Lake Pure Waters Association director, Kaitlin Fello, says partnerships are essential for the organization to continue its mission.
FLX Barbecue food truck will also be at the event with live music.
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