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Campbell’s Soup modernizes their label

Campbell’s soup is updating their labels.

The can will still retain its red and white theme, but have a more modernized font.

Hidden elements throughout the label including a slanted letter O in the “Soup” at the bottom of the can.


The medal in the center representing a product of excellence, which the soup company won in 1900, has also been updated.

New York artist Sophia Chang was commissioned to create the brand’s first NFT to raise money for Feeding America.

Chang was inspired to create the art because the can’s label has been so influential in art culture.

The label for the soup can’s debuted in 1898 after a company executive was inspired by the colors when attending Cornell University football game.



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