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Home » Valentine's Day » State launches campaign to encourage COVID vaccination

State launches campaign to encourage COVID vaccination

Gov. Andrew Cuomo says it’s time for New Yorkers to roll up their sleeves, now that anyone 16 or older is eligible for the COVID-19 vaccine.

He announced the start of the statewide ad campaign, which will encourage residents to get vaccinated.


The ads will be shown on television and online statewide beginning April 7. The ads were directed by Contagion screenplay writer Scott Burns, and shot at New York City’s Columbia University Mailman School of Public Health. This effort comes as universal eligibility for the COVID-19 vaccine goes into effect and all New Yorkers 16-years-of-age and older are eligible to receive the vaccine starting April 6. This comes nearly a month earlier than President Biden’s May 1 deadline for states to enact universal eligibility.