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New York State launches campaign to slow ‘living room spread’ which accounts for 70% of new cases (video)

New York is launching a campaign to educate residents about the importance of not hosting social gatherings at home amid the COVID-19 pandemic.

They’re referring to it as ‘living room spread’ and new data shows that 70% of new cases originate from households and small gatherings.

As the number of new cases continues to grow nationwide, the PSA encourages New Yorkers to avoid gatherings to keep themselves and their loved ones safe.

“It’s not just mass gatherings causing the spread anymore. The virus is now literally spreading in households,” Governor Cuomo said. “When you eliminate other options for socialization, people will shift their behavior and begin joining together in their homes. We are seeing the impacts of that now, with a significant number of cases originating in households and small gatherings. I know you may think, ‘I’m in my house with my family and with my friends so this is my safe zone,’ but that just is simply not the case anymore. As we move forward into the winter, addressing living room spread will be one of the biggest challenges in the fight against COVID-19, and we can do it, but only if New Yorkers stay smart.”

While New York continues to maintain one of the lowest infection rates in the United State, avoiding small gatherings and practicing safe behaviors like wearing masks, washing hands and socially distancing, is as important as ever as COVID-19 cases continue to rise nationally.

Finger Lakes Partners (Billboard)

Earlier this week, the Governor announced the state’s plan for combating COVID-19 this winter. Developed in consultation with global public health experts, local governments and other stakeholders, the plan builds off the lessons learned during the past nine months to anticipate and prepare for an expected increase in COVID cases and hospitalizations over the Holiday season.

Specifically, the winter plan consists of five targeted strategies focused on mitigating the spread of the virus and bolstering New York State hospital preparedness including:

  • Continue and Strengthen New York’s Targeted Micro-Cluster Strategy while Managing Hospital Capacity to Enhance and Equalize Care;
  • Increase and Balance Testing Resources and Availability;
  • Keep Schools Open Safely;
  • Prevent Viral Spread from Small Gatherings; and
  • Operationalize an Equitable and Safe Vaccination Program