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Major uptick in demand expected this holiday season for Salvation Army in Canandaigua

The holiday season is approaching, and the Salvation Army is seeing an increase in demand.

Major Pamela Rhodes has been preparing in Canandaigua, but the increases in demand they’ve seen this year already are noticeable.

“There has been an exponential increase in food security, for sure,” she told the Canandaigua Messenger. “It was crazy for two to three months.” She described a 200-250% increase in overall demand for food and other items between April and June.

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As for forecasting what Christmas might look like? Rhodes told The Messenger that they’re expecting upwards of 400 families for the holiday season, compared to 187 last year.

Another challenge: Meeting increased demand with what will likely be less donations through the Red Kettle Campaign. The goal is $110,000. “I don’t know how we’re going to make that,” Rhodes added. “We will have some kettle stands out. We are accepting volunteer kettle workers to work two-hour shifts.”

Those interested in helping this holiday season in the Canandaigua area can call 585-394-6968.



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