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Seth Appert named Amerks head coach

Buffalo Sabres General Manager Kevyn Adams announced today the appointment of Seth Appert as head coach of the Rochester Americans.

“Seth has a proven track record of developing talent at various levels and we are looking forward to him being the next head coach of the Rochester Americans,” Adams said. “His approach to coaching and leadership, both on and off the ice, is a natural fit with the philosophy Ralph Krueger and I have started to implement as we build the organization. Seth will be an asset to Rochester and to the Sabres organization, and I’m excited to see him succeed behind the bench with the Amerks.”

“It’s an honor to become head coach of the Rochester Americans and be part of the Buffalo Sabres organization,” Appert said. “I know the passion of both fan bases and I look forward to helping develop players for the Sabres while building on the winning culture in Rochester. I would like to thank Terry and Kim Pegula, Kevyn Adams and Ralph Krueger for this incredible opportunity and their belief in me.”

Appert has a long history of developing players at all levels. He has spent the last three years as a head coach within USA Hockey’s National Team Development Program (NTDP), two with the Under-18 Team and one with the Under-17 Team.

During his first season with the NTDP in 2017-18, Appert guided the Under-18 Team to a gold medal at the Five Nations Tournament. The team also finished the season with an Eastern Conference-best 41-18-0-1 record, the team’s best finish since joining the United States Hockey League.

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