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Buffalo Bills open search for new stadium naming rights partner, will end relationship with New Era

The Buffalo Bills and New Era Cap Company released a joint statement on Wednesday afternoon announcing that the two parties are set to end their stadium naming rights relationship.

The two sides announced a naming rights deal back in August of 2016.  It was reportedly a seven-year, $35 million agreement.  Prior to that, the Orchard Park stadium, which opened in 1973, had been called Rich Stadium (from 1973-97) and Ralph Wilson Stadium (1998-2015).

New Era Cap is a Buffalo-based company, which specializes in making caps.  Last week, it was announced that the company would be laying off a third of its workforce, including 117 employees in Buffalo.

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