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Ford Bronco makes dramatic return to market at under $30K starting price

The Ford Bronco is back in the lineup.

Ford has relaunched the SUV for the 2021 model year. The reveal was streamed on ABC, ESPN, and National Geographic as part of a short film, which showcases the different models of the 2021 Bronco.

It will feature a two-door, four-door, and sport model, each with it’s own set of unique characteristics.

The Bronco was originally halted due to increased competition in the rugged, SUV marketplace. In particular, Ford saw significant competition from Jeep.

Production will begin in early-2021. The first models will begin arriving in dealerships in the spring. Ford has opened up a reservation process, where customers can pay $100 to hold a spot.

The base model Bronco 2 starts at $29,995 and the Bronco 4 starts $34,695. The base version of the Bronco Sport starts at $28,155.