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Local beverage industry tries to contend with ‘new normal’

The coronavirus has put everyone in a difficult position.

Wineries and breweries are adapting to changes, as their new reality includes selling in ways that previously were not the norm.

Tasting rooms are closed. The venues, where many operators have spent tens-of-thousands to attract customers – are dark.

“It’s been hard,” said Carly Morabito, marketing director at Belhurst Castle and Winery in Geneva told The hotel and winery over Seneca Lake shut down on March 21st.

It’s unclear when it, or any similar venue will be able to open.

“As a small business, the past week has been hard. We said goodbye to employees — from servers, bartenders and cooks to housekeepers, front desk representatives, wine & gift shop sales associates and more,” the Bellhurst posted on Facebook. “We said goodbye to people who depend on their hourly shifts to make a living. That’s the hardest part. When you feel like the walls are closing in and you can’t do anything. But the walls are not. We are not. We’re moving ahead in the best and only way we know how. Together…”

Morabito says staying positive is crucial. Most in the wine and beer business agree with that sentiment.