Mirroring the shortfall experienced by the Salvation Army statewide in Red Kettle Campaign donations, the Canandaigua Salvation Army finds itself $11,000 behind where it was last year at this point and needing to bring in $45,000 still to be on goal for the year.
The money raised brings in about 20% of the Canandaigua division’s annual budget. According to Jeremy Miller from the Empire State Division, the campaign is five days shorter this year due to the late falling of Thanksgiving.
To amend this shortfall, there are a couple of events going on at the kettles this week. Friday, Dec. 20, will be the “20 on 20” day, where people are encouraged to donate $20 at the kettle. And now people can donate with more than just change: The kettles accept Apple Pay and Google Pay. You can also text “Canandaigua” to 41444 to prompt a donation.
When asked why people should donate to the Salvation Army, Maj. Pamela Rhodes explained, “… we do the most good with the dollars and change that come into the bucket; 82 cents to the dollar goes to direct service and care.”