The signs on or near the buildings may say “Urgent Care,” but the mindset for people using those medical facilities is far different than it was years ago.
“It’s really gone from urgent care to convenient care,” said Bob Switzer, Finger Lakes Health’s director of urgent care. “We don’t like to call it convenient care, although consumers look at it as such.”
Judging by the growth in urgent care centers over the years, that convenience is a big deal for people who don’t have a doctor or get sick on the weekend or in the evening.
“Urgent care centers started out as a little office that would see minor issues, injuries and complaints, and have completely exploded into this huge, huge business,” Switzer said. “We are busy every day of the week, but weekends tend to be busier.”