Juul is shutting down broadcast, print and digital advertising and ending lobbying efforts on behalf of the e-cigarette in Washington as safety concerns intensify.
The company on Wednesday said its CEO was stepping down and will be replaced by a senior executive from Altria, the maker of Marlboro.
Altria took a 35% stake in Juul in December at a cost of $13 billion.
Also on Wednesday, Altria and Philip Morris announced that they are calling off merger talks.
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