Burger King could soon be selling plant-based burgers nationwide.
Restaurant Brands International, Burger King’s parent, said Monday that a month-long test of the Impossible Whopper at 59 restaurants in St. Louis has gone so well that it will start testing it in additional markets. The company said it may expand sales nationally by the end of this year.
The sandwich is made with a plant-based burger from Impossible Foods, a Redwood City, Calif.-based startup. Burger King is the first fast food chain to test the Impossible burger, but other chains are offering plant-based burgers from competitors like Beyond Meat.
Chris Finazzo, president of Burger King’s North American operations, said during an earnings conference call Monday that the Impossible Whopper was attracting new customers. He said the chain will sell the Impossible Whopper out nationally if reaction in other test markets “is a strong as it was in St. Louis.”