WROC-TV (Channel 8) profiles technology developed by Rochester-based Pictometry and references the company's relationship with Rochester Institute of Technology.
Software developed by Pictometry is being featured on the CBS show NCIS.
"NCIS wanted the real thing. They wanted what is really used in public safety everyday, and as a result they came to us," said Dante Pennacchia, a Pictometry Executive Vice President.
Henrietta-based Pictometry takes pictures, millions of them, from planes. They take enough to create 3-D images of anywhere, including Los Angeles, the setting for NCIS. The software is featured in almost every episode of the prime time program, in the background, and up close. TV stars like LL Cool J use it to help catch crooks.
"Very few companies can do this, it takes enormous amounts of science," said Pennacchia.
It's about more than just giving the people who work at Pictometry a thrill. The software has been so successful that they're bringing a hundred new jobs to Rochester, to support the growth of the software.
Rochester businesses groups say Pictometry's jobs are crucial, because they're keeping young, talented minds in town, long upstate's biggest challenge.
"Why is Pictometry being successful? They're successful because they recruit RIT students, because they have the kind of brainpower and workforce and talent that's right here," said Mark Peterson of the Greater Rochester Enterprise.
The new workers will work at delivering the picture-perfect product to ordinary companies.
"Now we can go into construction, and provide imagery and they can basically see everywhere, measure anything, plan anything they want to do," said Pennacchia.
Date Added: November 19th, 2009